EVENT: Beyond the Hype: Alternative Digital Sales Channels
Speaker: Ronald Schild, CEO MVB (Marketing- und Verlagsservice des Buchhandels GmbH)
Location: Wall Street III, 1:30 p.m. to 2:30 p.m.
There is more to the e-book than just Amazon and Google – and the market is growing fast. The session presents independent international sales channels for digital content and the opportunities they offer. Formats, DRM and the pricing of e-books will be discussed as well as the market structures for digital content. The participants will learn how they can actively shape new sales channels and create a diverse e-book market.
Additional speakers include: Mark Brokering, Director of Content Strategy, Safari; Roger Lichfield, DMBC; and Nick Bogaty, Adobe
About the speaker:
Ronald Schild is the director of the MVB (German Publishers and Booksellers Association), a wholly-owned subsidiary of Börsenverein des Deutschen Buchhandels. He oversaw the successful launch of libreka!, an e-book platform.
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Speaker: Ronald Schild, CEO MVB (Marketing- und Verlagsservice des Buchhandels GmbH)
Location: Wall Street III, 1:30 p.m. to 2:30 p.m.
There is more to the e-book than just Amazon and Google – and the market is growing fast. The session presents independent international sales channels for digital content and the opportunities they offer. Formats, DRM and the pricing of e-books will be discussed as well as the market structures for digital content. The participants will learn how they can actively shape new sales channels and create a diverse e-book market.
Additional speakers include: Mark Brokering, Director of Content Strategy, Safari; Roger Lichfield, DMBC; and Nick Bogaty, Adobe
About the speaker:
More information ...
Back to Full Program